Alice Kendall is the darling of her social set, the sons and daughters of millionaires, although Alice's mother has impoverished herself to provide Alice with the luxuries she expects as her right. Mom blows what's left of her fortune to provide the best trousseau that money can buy when Alice marries Fred Garlan, and then wishes Fred lots of luck. Now, Alice is trying to coax Fred into buying her a new sable coat while Fred is busily trying to borrow enough money to keep his business afloat.