Chester Carr, owner of a dude ranch in the Rockies, caters to guests seeking the thrill of the Wild West. Among his guests are the wealthy Spruce Meadows and his daughter Susan. But the West isn't wild anymore and most of Carr's guests are bored and about to leave. He is in despair when a caravan carrying a broke-down-and-out troupe of actors---Jennifer, Judd, Mrs. Merridew and her daughter, Alice---crashes down the hill and wrecks the hotel sign.