Kay Parrish, a society girl, finds she is penniless when her father dies. However she persuades Terry Gallagher to give her a hostess job at his New York City clip-joint, which he operates on the theory that if the suckers want it he'll give it to them, albeit he does apply some principles regarding the matter. A Broadway playboy, Greg Emerson, falls in love with Kay and proposes but his high-society parents object strongly. Terry. although he also has fallen in love with Kay and doesn't realize she feels the same about him, sets out to provide a happy ending for the couple.