The film tells the story of a young man who contracts a terminal illness and becomes a commercial star. Zeki supports his family by driving a taxi. After being hit by a car, he is taken to the hospital for examination. His friend Metin learns that Zeki has contracted a terminal illness. The businessman who hit Zeki includes him in an advertising campaign. Believing that everything is for a good cause, Zeki agrees to portray a young man on the brink of death in the advertisements. Despite the advertising campaign gaining significant attention nationwide, things will not unfold as the banker had anticipated.