Latvia is governed by a strange ruler with a pig’s snout who calls himself Mr. Snout. Loath to being filmed himself and to filmmaking in general, he has locked up all positive heroes in an effort to prevent filming from taking place. The few survivors hope for the return of the Latvian folk hero Bear-slayer, who vanished into the river many centuries ago. In these harsh times, Bear-slayer rises from the water again to fight Mr. Snout. This film is a criticism of how the inaction of the Latvian government has brought Latvian filmmaking close to extinction.