Rodeo Drive is a cable game show that pitted three contestants against each other in a game based on the street of the same name. It was recorded in CBS Television City's Studio 43 in Los Angeles. The series debuted on Lifetime on February 5, 1990, ran until August 31, 1990, and was hosted by comedienne Louise DuArt, with Burton Richardson as announcer. Veteran TV producer Jay Wolpert created and produced Rodeo Drive.