The story is about five Moscow friends: Ole − a punchy girl from the province; Ira − suffering after breaking up a relationship with another guy; Veronica − a kind and cheerful girl struggling with excess weight all her life; Alyona − a young mother who loves her son, but really misses work; Katya − in love with a married man. According to the plot, the girls observe what is happening in the lives of their friends through Instagram, and begin to adjust their lives to what they see in the feed.