Whatever it Takes is a 2009 British television drama film directed by Andy Hay and starring Shane Ritchie, Amy Beth Hayes, Eva Alexander, Gary Lucy and Ron Cook. Ritchie plays a publicist observing and interacting on the story of Daisy Cockram, a police officer catapulted to fame after she is arrested for public indecency with a footballer in the back of a car and who becomes a national celebrity, which is soon shown to have many pitfalls. The moral of the story being "be careful what you wish for". It was first aired on ITV & UTV on Sunday 26 July 2009.