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    Gruen Sweat

    Talk
    2012 1 Musim 8.0 Australia EN TAMAT

    The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.

    Episode
    S01E01
    S01E01 25 Jul 12
    Episode 1
    Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days.
    S01E02
    S01E02 1 Agu 12
    Episode 2
    This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.
    S01E03
    S01E03 8 Agu 12
    Episode 3
    This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.
    S01E04
    S01E04 15 Agu 12
    Episode 4
    This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?
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